The lightweight i prime foundation primer from new cid cosmetics gives a gorgeous, smooth texture and appearance to the skin'. '.strtoupper('i')t allows foundation to glide on easily and creates a long lasting flawless finish'. '.strtoupper('f')eaturing pigments which help to blur imperfections on the skin, i prime foundation primer is the perfect base to apply your foundation'. '.strtoupper('w')ith skin quenching shea butter and antioxidant vitamin e, this lightweight serum from new cid cosmetics is the key to ensuring your foundation glides on, blends smoothly and remains long lasting'! '.strtoupper('d')irections of use after moisturising, apply a couple of pumps of i prime to your forehead, cheeks, nose and tip of the chin'. '.strtoupper('f')inish by applying foundation or powder.