Transform the colour of your hair or touch up those grey areas with the l'oréal paris casting crème gloss semi permanent hair dye, designed to deliver vibrant colour without the extra effort'. '.strtoupper('t')aking less than 30 minutes, the hair dye is a quick, effective way to refreshing your look and achieving a lustrous glossy finish that looks and feels natural'. '.strtoupper('t')reating you to a generous dose of shine, you can be sure that hair will appear revitalised with a rich pigment and healthier aesthetic'. '.strtoupper('f')ree from ammonia, the dye is kinder to your strands, leaving them touchable and smooth'. '.strtoupper('w')hat’s more, you won’t have to experience that typical hair dye smell either for a more pleasant colouring process'. '.strtoupper('a')mmonia free'. '.strtoupper('l')asts for approximately 28 washes.