What is provoke touch of silver intensive conditioner provvke touch of silver brightening shampoo is the original purple shampoo from the 1 purple haircare brand in the uk. This toning treatment shampoo uses violet and blue pigments to intensely neutralise brassy, yellow tones, brightening colored, natural, platinum, blonde, white, and gray hair for a vibrant, dazzling shine after just one wash. The specialized formula also treats color fading and dullness, delivering instant, visible results. What are the key features works after just one wash. Actively neutralises brassy, yellow tones suitable for blonde, platinum, grey or white hair. Ingredients what are the ingredients aqua water eau, sodium laureth sulfate, sodium chloride, coco glucoside, peg 7 glyceryl cocoate, disodium cocoamphodiacetate, parfum fragrance, sodium benzoate, laureth 4, phenoxyethanol, peg 150 pentaerythrityl tetrastearate, peg 6 caprylic capric glycerides, glycol distearate, potassium sorbate, polyquaternium 10, glyceryl oleate, citric acid, disodium edta, cocamidopropyl betaine, benzophenone 4, linalool, hexyl cinnamal, glycerin, sodium hydroxide, formic acid, hydrogenated palm glycerides citrate, tocopherol, acid violet 43, hc blue no. 2.ingredients usage how to use provoke touch of silver brightening shampoo apply to wet hair and massage into a gentle lather before rinsing thoroughly. For optimum results, follow with colour care conditioner. Best used in between washes with the brightening shampoo and intensive conditioner. Usage warnings precautions to consider before using provoke touch of silver brightening shampoo purple pigments can stain please wear protective gloves and avoid contact with clothing porous surfaces. Avoid contact with the eyes. In case of contact rinse thoroughly with water. Keep out of reach of children warnings