Used by professionals. Br new professional formula. Br br protect. Br br helps protect from ceramic straighteners, tongs and dryers reduces frizz, adds shine. Br br our philosophy. Br from our origins in salons around the world, we've always had a simple vision to create stylist tested, salon quality products without the salon price tag, so you can experience that salon feeling everyday. Br tresemm233 professional, affordable. Br br this product. Br professional performance formula helps protect hair from damage while blow drying and heat styling. Contains a heat activated complex to help protect hair when drying and straightening. Helps prevent hair becoming brittle and dull. Br br for more salon secrets from our stylists go to tresemme.com