Born in roma fragrances are tailored for people living their life freely while embracing their heritage'. '.strtoupper('b')orn in roma yellow dream is inspired by the iconic golden sunrise of rome, known as the golden hour'. '.strtoupper('i')n roma, daylight hits the streets'. '.strtoupper('t')he sun advances across the cityscape'. '.strtoupper('m')emories of the night become another new beginning'. '.strtoupper('i')maginations of our past inspire dreams of tomorrow'. '.strtoupper('b')athed in yellow light, the eternal city stirs'. '.strtoupper('b')orn in roma yellow dream celebrates a new beginning, full of life, hope and optimism painting a scented picture of roma'. '.strtoupper('w')here romantic golden light clashes with a street attitude, reveal the character traits of the valentino woman sparkling, vibrant, and confident'. '.strtoupper('c')omposed in three steps around valentino's colour, cool, couture notes, this musky floral eau de parfum intrigues with a floral lift of a thousand rose petals, twisted with a new clean and fresh addiction'. '.strtoupper('t')he colour top notes hand harvested in calabria, southern italy, bergamot essence awakens the senses with its radiant and sparkling initial impression, energised by fizzing, zesty notes of italy's primofiore lemon'. '.strtoupper('t')his celebration of colour highlights the energy and joie de vivre of the modern valentino woman'. '.strtoupper('t')he couture heart notes the luxurious notes of damascan rose essence creates blooming and luminous femininity combined with the airy, yet tender freshness of peony'. '.strtoupper('t')he cool base notes a contemporary clean accord is entwined with a sensual white musk overdose that develops into a lingering powdery softness'. '.strtoupper('t')he creamy, yet spicy notes of madagascan vanilla ensure a sensual, long lasting addiction'. '.strtoupper('t')he bottle is designed with the iconic valentino rockstud inspired by roman architecture, this small pyramidal shape transforms a bottle from classic to edgy'. '.strtoupper('t')he bottle is multi faceted and energised by a yellow neon signature.