Combining tough 6066 aluminium rims with tubeless ready technology and centre lock disc brake compatibility, the prime orra 700c alloy gravel wheelset is all set for wherever your next backroad adventure takes you.

Delivering fantastic compliance and comfort on your gravel bike with an 18 degree flare, the prime orra aero carbon gravel handlebar is fully equipped for weekend long adventures as you explore the backroads.

With the orra gravel handlebar you'll discover the scenes that you can only witness during an adventure. The raised design is great for riders who enjoy a more upright and comfortable position, while 6061 aluminium reduces weight for faster cycling.

Take the road less travelled with the prime orra gravel seatpost. With the brand's innovative seatpost you'll experience unrivalled comfort as you embark on your next biking adventure.

Prime's pf30 bottom bracket rams a lot of technology into a small package to keep your cranks running smoother for longer. At prime we use the best elements from different materials to ensure optimum performance.

Thanks to a removable valve core, designed to allow maximum airflow, and prime's pressure release valve stem nut, prime's presta tubeless valves ensure you can enjoy the very best tubeless set up.

Developed with team spectra, the primavera 28 carbon rim brake wheelset is ideal for hilly races and all round road use. It also boasts a carbon fibre build with tubeless ready technology and it's uci approved.

Developed with team spectra, the prime primavera 38 carbon rim brake wheelset is made for time trial tt and triathlon tri racing. It boasts a carbon fibre build with tubeless ready technology and it's uci approved.