The b. Velvet matte lipsticks are available in 12 sumptuous shades with a formula containing shea butter for a luxurious, velvet feel. Matte is where it’s at and these lipsticks take the look to another level, with a shade for every occasion and skin tone, plus a formula that your lips will love. Whereas some matte lips can dry your lips out the formula for the b. Range has been designed with lip hydration at the fore front of our thinking. The shea butter keeps your lips feeling hydrated without compromising the rich, matte finish.