You've never felt a tint like this..'. '.strtoupper('w')elcome to the vip very important plush'! '.strtoupper('l')ife'. '.strtoupper('i')t's rich, it's luxurious, and it feels oh so good'. '.strtoupper('t')hat's right, it's time to treat your lips to the 5 star tint experience they deserve'. '.strtoupper('t')he plush matte finish and soft focus blurring effect make lips look smooth and velvety, while all day moisture and a longwearing, lightweight formula help lips stay comfortable'. '.strtoupper('p')lus, the custom curved applicator easily outlines lips'. '.strtoupper('g')lide it on for major good luxe'. '.strtoupper('8') hour moisture 8 hour longwear smudge proof water resistant and humidity proof doesn't feather or bleed instrumental test on 30 participants crushin' on plush 97% said it feels comfortable on lips all day 100% agree it feels cushiony 98% said lips look velvety 96% agree it gives lips a soft focus blurring effect 96% said it feels silky self evaluation by 104 participants after 1 week what's in it for lips'? '.strtoupper('h')yaluronic acid helps smooth the appearance of fine lip lines through hydration goji berry and raspberry seed oil, emollients rich in essential fatty acids like omega 6, help lips look smooth glycerin helps retain moisture and contributes to smooth application to use glide onto lips and layer to build intensity'. '.strtoupper('b')eauty tip define and line lips with the applicator tip, then fill in and blend using the curved sides