They're real! Lengthens, curls, volumises, lifts and separates. Benefit's long wearing formula won't smudge or dry out. A specially designed brush reveals lashes you never knew you had! According to they're real! Mascara users 94% saw dramatic length and volume 94% saw visible lift 100% saw long wearing results to use nothing faux about it...turn heads with a wink that's beyond belief. Take your pretty positions hold the they're real! Mascara wand horizontally and give the brush a wiggle from side to side and base to tip, to achieve maximum volume, length, and lift. Flip your grip. Hold the wand vertically and stroke upward to curl and separate. Layer generously, as you wish. Beauty tip dear doe eyes use the domed tip to fan out corner lashes.