The essie brand was formulated some two decades ago in ny by essie weingarten. As professionals worked with her line, they found essies chipresistant formula, outstanding durability and of course, colour selection to be far superior to anything else on the market. Today, top nail techs, models, editors and celebrities such as madonna, sharon stone, cindy crawford and gillian anderson are among essies biggest fans. Essie introduces a new collection 4 times a year.