Max factor 2000 calorie dramatic volume mascara elegance is timeless. For over two decades, this classic mascara has been a make up artists favourite. Timeless iconic lashes never go out of style with 2000 calorie mascara. Up to 300% more volume vs. Bare lashes. Great choice for sensitive eyes and contact lens wearers. Dries fast and resists smudging. Fragrance free and smudge proof. Top tips for how to apply 1 look down into a mirror and work the mascara wand from side to side, root to tip. 2 look up and apply to your lower lashes. Use the ball tip of the wand to coat each lash for a defined look. 3 wait until tacky before applying a second coat to your upper lashes.