Olay anti wrinkle’s targeted solution minimizes the appearance of wrinkles, so you can laugh in the face of wrinkles. Olay anti wrinkle pro day cream is specifically designed to address the specific needs of mature skins and visibly reduce even deep wrinkles. Research has shown that your skin starts to behave differently as it matures. Structural changes in the dermal matrix and reduction in collagen levels make the skin appear thinner and less bouncy. Targeted vitamin complex, a sophisticated multi vitamin blend of anti ageing hero ingredients niacinamide, vitamin e and pro vitamin b5, helps to protect the skin while intense hydration helps restore firmness and elasticity. Mature skin appear to behave like younger skin. As a result skin is more resilient, feels more bouncy and replumped and even deep wrinkles appear reduced. Formula with spf15 protects your skin from uv exposure and helps prevent age spots.