Reveal visibly firmer looking skin with olay regenerist ultra firming serum'. '.strtoupper('s')upercharged with vitamin b3 peptide, olay's ultra lightweight serum penetrates up to 10 layers deep into the skin surface and helps optimise surface cell renewal'. '.strtoupper('i')t is specifically designed to improve skin elasticity and to noticeably firm skin'. '.strtoupper('t')his anti ageing serum absorbs quickly and leaves a non greasy feel'. '.strtoupper('i')t is suitable for all skin types, including normal, dry and oily skin'. '.strtoupper('u')se olay regenerist ultra firming serum daily for 28 days'. '.strtoupper('s')ee true skin appearance transformation'. '.strtoupper('d')aily face serum visibly improves skin elasticity and noticeably firms skin formulated with vitamin b3 and amino peptides, two powerful skincare ingredients penetrates up to 10 layers deep into the skin surface ultra lightweight serum intensely hydrates skin for 24 hours improves skin texture by encouraging surface cell renewal visibly transforms skin in 28 days to use use olay regenerist ultra firming serum in the morning on cleansed skin, before your moisturising step'. '.strtoupper('s')mooth the hydrating serum evenly over your entire face.