For men who like to get creative with their look, the american crew firm hold grooming cream is the ideal styling companion'. '.strtoupper('a')ble to tame even the unruliest locks, this firm hold cream gives you enough grip to mould your strands into almost any shape'. '.strtoupper('w')ith a low shine finish that adds lots of texture, hair will look natural while staying in place all day long'. '.strtoupper('t')here’s no need to worry about the product being drying, as it’s packed with moisturising properties and cranberry extracts that give fibres some much needed protection'. '.strtoupper('e')nriched with the ac acumen™ complex, the cream gives you a burst of vitamins and antioxidants to ensure hair health for longer.