Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why aveda's game changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl strengthening peptide derived from plant proteins. This silicone free aveda shampoo for curly hair types removes impurities and product build up from hair and scalp. When used with aveda be curly advancedtm conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined. All curl types coily 4a 4c, curly 3a 3c and wavy 2a 2c all hair types fine, medium and thick created with their expert team of texture stylists. 94% naturally derived. Vegan. Leaping bunny approved. Regimen tight curls and coils on wash days, use be curly advancedtm shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel co wash curls and coils between wash days to gently cleanse without stripping                                                                    wavy and loosely curly hair on wash days, use be curly advancedtm shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream swap conditioner for the intensive curl perfecting masque every 2 3 wash days, depending on your individual hair needs   key ingredients vegan curl perfecting peptide powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves peptide with low molecular weight penetrates and fortifies vulnerable strands 17 essential amino acids kokum seed butter deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves silicone and sulphate cleanser free. Testing on tresses when used with be curly advancedtm conditioner. Per iso standard 16128, from plant sources, non petroleum mineral sources, and or water