Aveda botanical repair purple toning shampoo neutralises unwanted yellow and brassy tones by 5x in one use, whilst restoring damaged and fragile colour treated hair. Gently cleanses and restores strength while brightening blonde, silver, and grey hair.. Suitable for. All types of blonde, lightened, and silver hair. Fine, medium, and thick hair types. 1a – 4c hair texture. Safe for chemically processed hair. Aroma. Featuring aveda’s own pure fume™ aroma with certified organic ylang ylang, rose, marjoram, and other pure flower and plant essences.. Strengthen and repair blonde hair with this gently cleansing, non stripping purple toning shampoo. Violet rich pigments instantly brighten blonde, silver, and grey color and progressively tone hair each time you wash. Plant derived bond building in a 96% naturally derived formula strengthens hair from the inside out and helps repair damage.. Brighten neutralises unwanted yellow and brassy tones by 5x in one use for brighter color that looks salon fresh. Strengthen helps restore and repair fragile, blonde hair. 96% naturally derived. Silicone free. Leaping bunny approved. Vegan. Testing on tresses after one use vs. Non toning shampoo.. Testing on tresses after one use of shampoo and botanical repair™ strengthening conditioner.. Per iso standard 16128. From plant, non petroleum mineral, and or water sources.