If the aim of your hair washing routine is to have silky soft locks, light hydration and a beautiful scent, then look no further than the aveda cherry almond softening shampoo. Hannah, escentual beauty team.. Why you'll love the aveda cherry almond shampoo. Luxuriously hydrating shampoo designed to leave hair soft and shiny.. Gently cleanses your hair without stripping its natural lipids and oils.. Designed for normal to slightly dry hair it's ideal for longer hair types.. Features a vegan, 98% natural formula that's free from silicones and sulphates.. What you need to know. The cherry almond shampoo gently cleanses your hair and scalp, while its babassu and coconut derived ingredients ensure your natural oils and lipids aren't stripped the sulphate free formula creates a very gentle lather for a healthy level of cleansing.. Cherry blossom and almond oil add softness to the hair without being heavy, resulting in a weightless bouncy finish. The shine giving, hair softening formula works especially well for long hair, adding moisture whilst cleansing.. Why it's escentual. If you think of your hair as pretty unproblematic or '˜normal', but you want to add extra shine and bounce to your 'do, then the cherry almond shampoo is for you! The silky smooth shampoo gently cleanses without overloading your scalp with moisture or without stripping away the good natural oils and lipids either.. When we first heard '˜cherry almond shampoo', we had high expectations and aveda's softening shampoo certainly does not disappoint! The entirely natural fragrance is floral and sweet it even has a slight hint of orange and ylang ylang amongst its sweet nuttiness.. The best way to use it. Thoroughly wet your hair and work the shampoo into the scalp until it lathers the sulphate free formula will only produce a small amount of suds. Rinse out thoroughly and follow with a conditioner or treatment mask.. The sustainable side. The bottle is made using 100% post consumer recycled materials that can also be recycled when empty. Every aveda product has a negative carbon footprint, thanks to solar and wind powered manufacturing, the sustainable sourcing of ingredients and aveda's initiative to give back to the planet.. Values. Vegan.. Paraben free, silicone free, sulphate free, cruelty free.