95% naturally derived lightweight shampoo gently exfoliates, purifies and renews scalp while delivering a clean, weightless airy afterfeel'. '.strtoupper('c')reates an optimal foundation for thicker, fuller looking hair'. '.strtoupper('i')deal for fine hair normal to oily scalp'. '.strtoupper('i')nvati advanced exfoliating shampoo light lightweight shampoo exfoliates, purifies and renews the scalp'. '.strtoupper('r')educes hair loss due to breakage when used as part of the invati advanced 3 step system formulated for fine thinning hair and normal to oily scalp types formulated with a micellar cleansing system for added purification wintergreen derived salycylic acid helps remove build up that can clog pores blend of ayurvedic herbs including ginseng and certified organic turmeric invigorate the scalp when massaged in delivers a clean, weightless, airy afterfeel sulphate cleanser free formula with high lather colour safe save money and save plastic when you buy a litre'. '.strtoupper('l')itres cost 20% less per ml litres use up to 28% less plastic aveda's own pure fume aroma with certified organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences'. '.strtoupper('a')veda is a cruelty free brand'. '.strtoupper('w')e do not conduct animal testing and never ask others to do so on our behalf'. '.strtoupper('8')0% of 105 women reported they experienced less hair breakage after 8 weeks of using the complete invati advanced system'. '.strtoupper('d')ue to buying one litre bottle versus the equivalent product in standard size bottles or tubes 200ml'. '.strtoupper('c')lick here for aveda's care cruelty free page'. '.strtoupper('p')eople tested.