Reduce hair fall by 77% due to breakage with aveda's latest advancement for thinning hair the invati ultra advanced 4 step system.. The first step in this routine is a purifying hair follicle shampoo. Gentle and non irritating to the scalp, the formula creates a rich, creamy lather for a clean yet nourished feeling. Hair is left looking shiny. When paired with our rich thickening conditioner, the shampoo also helps to soften, smooth and thicken the look of hair.. Dermatologist evaluated.. 94% naturally derived. Vegan. Leaping bunny approved.. Reduction in hair fall due to breakage, from repeat grooming test on tresses after use of invati ultra advanced 4 step system of shampoo, conditioner, serum and leave in.. Naturally derived per the iso 16128 standard. From plant, non petroleum mineral sources, and or water.. Aroma. Soothing pure fumeâ aroma with lavender, clary sage, australian sandalwood, vanilla and other pure plant and flower essences.