Hold your style in place all day with the aveda men pure formance firm hold gel. The gel gives your short style a healthy shine and never goes flaky while keeping it protected from the sun. Hannah, escentual beauty team.   why you'll love the aveda men pure formance firm hold gel styling gel delivers a firm hold to keep your style in place. Lightweight texture controls and defines hair. Leaves hair with a healthy shine. Non flaking formula. Vegan and cruelty free.   what you need to know lock your style in place all day with the pure formance gel, perfect for achieving a sleek or textured style. The gel is lightweight, working to define your hair into any style, leaving a healthy sheen and natural fresh citrus scent the gel won't flake or go crispy! The formula is enriched with uva protectors, protecting hair from the drying and damaging effects of the sun.   why it's escentual if you want your hairstyle to last all day with a natural healthy sheen, you need to try the pure formance firm hold gel. The clear gel glides through your hair easily, giving you complete control and maximum hold. You can create any hairstyle you like whether you like a messy, an almost wavy look, textured finish or a smooth slicked back look, the gel will be sure to hold your chosen style securely in place. The gel not only helps your hair to look good, all day, but it is enriched with a natural scent. The gel dries to be clear and invisible with no flaking or overly crispy feel. And, you can enjoy the clean citrus scent with hints of spicy peppermint and vetiver as you style.   the best way to use it use a small amount, warming it between your fingers. Apply to damp hair, working your hair into your desired shape and style using the gel and letting it air dry.   the sustainable side every aveda product is leaping bunny certified and has a negative carbon footprint thanks to the solar and wind powered manufacturing, sustainable sourcing of ingredients and aveda's initiative to give back to the planet.   values vegan. Cruelty free.