Using this weekly has improved the health and volume of my hair i won't be without it. My scalp and hair felt instantly lighter, cleaner and detoxified. Chelsey, escentual beauty team.. Why you'll love aveda scalp shampoo. Helps to remove oil, product build up and dead skin on the scalp.. Makes your hair and scalp healthier and more hydrated.. Vegan and cruelty free.. Safe for colour treated and chemically processed hair.. What you need to know. This gentle shampoo helps remove excess oil, impurities and pollution from the hair and scalp. Formulated for everyday shampooing, this non drying shampoo improves scalp hydration instantly and over time 92% after 1 week 128% after 2 weeks.. Plant derived cleansing agents gently cleanse and instantly remove pollution and product build up. Gentle and non irritating to scalp. Instant cooling sensation.. We love the smell. It's a clean, uplifting aroma with bright citrus notes of lemon and orange on a light floral heart of neroli, balanced by delicate hints of crisp, cool mint.. Testing on 32 women, after using scalp solutions, balancing shampoo and replenishing conditioner for 1 week.. Testing on 32 women after using scalp solutions, balancing shampoo and replenishing conditioner for 2 weeks.. 94% naturally derived on average, per the iso 16128 standard, from plant, non petroleum mineral, and or water.. Suitable for. All scalp types normal to oily, normal to dry.. All hair types fine, medium, thick.. All textures straight 1a, wavy 2a 2c, curly 3a 3c, coily 4a 4c.. Why it's escentual. Our hair felt cleaner and fresher, plus our scalp felt invigorated when we used this. We love how clean it smells and how great it is at detoxing hair, especially when you've overdone it on the dry shampoo.. The best way to use it. Massage into a wet hair, then rinse well.. Usage. Normal scalp types 1 2x per week.. Dry and oily scalp types as often as needed.. Sustainability and values. Vegan