Calm your scalp with the ultra gentle aveda shampure nurturing shampoo, perfect for sensitive scalps needing lightweight nourishment that feels soothing and luxurious. Hannah, escentual beauty team.. Why you'll love the aveda shampure nurturing shampoo. Lightweight, soothing shampoo calms stressed scalps.. 95% natural formula leaves hair feeling soft and nourished.. Moisturising formula gently cleanses and leaves a natural shine.. Vegan and cruelty free.. What you need to know. The shampure nurturing shampoo has an instantly calming effect, soothing stressed scalps whilst effectively cleansing. The shampoo has a lightweight cooling texture, leaving a light layer of nourishment thanks to the hydrating abyssinian oil that is part of the vegan 95% natural formula. Any hair type or texture looking for a gentle cleanse will enjoy the shampure shampoo it refreshes your hair, leaving a subtle calming floral aroma as you wash.. Why it's escentual. The shampure shampoo not only leaves your scalp feeling soothed but adds a beautiful hydrated shine that isn't greasy or heavy. If you want your scalp to feel instantly less irritated without compromising on the healthy look of your hair, shampure is a luxurious way to give your hair some needed tlc.. Nothing feels better than a calm, clean scalp except hair that smells incredible and feels healthy. The shampure shampoo has a clean and fresh botanical scent, made up of 25 plant essences for a beautiful floral trail. The aroma is the perfect way to ease into your day.. The best way to use it. Massage into wet hair and rinse out thoroughly. Follow up with a conditioner.. The sustainable side. Every aveda product is leaping bunny certified and has a negative carbon footprint thanks to the solar and wind powered manufacturing, sustainable sourcing of ingredients and aveda's initiative to give back to the planet. The shampure bottle can be recycled at home.. Values. Vegan.. Cruelty free.