Illuminated color shampoo. Gentle shampoo protects colour from fading and boosts vibrancy.. What it is. Delivers 4x more hydration and 90% instant shine vs. Untreated hair.. Live in vibrant colour with fade protection and instant shine that enhances the look of colour treated hair. Formulated with our pro colorshield technology, this pigment preserving shampoo, free from sulfate cleansers, protects hair colour from fading. Plus, it helps smooth seal the cuticle for luminous, locked in colour.. How it works. Pro colorshield technology, designed with protective polymers, conditioning agents, and vitamin e, forms a protective shield that helps lock in your colour.. Contains kukui seed oil to help moisturise strands add shine.. Balances hair's ph to seal the cuticle to help protect colour vibrancy.. Benefits. Colour fading. Colour vibrancy. Free of sulfate cleansers. Smooths. Shine. Oil infused. Vegan. Formulated for. Ideal for colour treated hair.. All diameters fine, medium, thick. All patterns coily 4c“4a, curly 3c“3a, wavy 2c“2a, straight 1a. How to use. Massage into hair and lather. Rinse, then follow with illuminated color conditioner.. Pro tip. Shampoo and condition with cool water to help seal the cuticle.. When styling colour treated hair, always protect it from heat. Apply illuminated color leave in seal light or rich to damp hair after cleansing and conditioning, and before blow drying, for heat protection instant moisture and colour vibrancy.. When using hot tools like curling irons and flat irons on dry hair, we recommend our 1 product, hairdresser's invisible oil heat uv protective primer to protect against heat tools up to 232 °c. This incredible multitasker also helps protect colour from fading for up to 16 washes.. Colouring and recolouring? To repair hair that's been damaged by chemical treatments, reach for bond building repair treatment once a week in place of conditioner.. Fragrance notes. Fruity, warm, fresh '” a scent that embodies the vibrant, protective essence defining this collection.. Top coconut almond milk. Mid jasmine pineapple. Base vanilla sandalwood cream. Peta approved. Bumble and bumble is peta certified.