The great body blow dry creme provides a heat protective effect to shield the hair during blow drying'. '.strtoupper('e')mblica technology works to plump up the hair and increase volume'. '.strtoupper('p')rovides bigger and softer hair'. '.strtoupper('s')uitable for fine to medium hair'. '.strtoupper('t')o use apply to damp hair and work through before blow drying'. '.strtoupper('i')ngredients wateraquaeau, cetearyl alcohol, ethylhexyl palmitate, myristyl alcohol, c12 15 alkyl benzoate, polyquaternium 55, emblica officinalis fruit extract, prunus amygdalus dulcis sweet almond oil, argania spinosa kernel oil, pisum sativum pea extract, leuconostoc radish root ferment filtrate, biotin, hydrogenated polyisobutene, behentrimonium methosulfate, dimethicone mercaptopropyl methicone copolymer, stearyl alcohol, glycerin, trimethylsiloxysilicate dimethiconol crosspolymer, guar hydroxypropyltrimonium chloride, tocopheryl acetate, squalane, ethylhexylglycerin, panthenol, soy acid, polyquaternium 11, polyquaternium 37, vinyl caprolactam vp dimethylaminoethyl methacrylate copolymer, lauryl glucoside, ethyltrimonium chloride methacrylate hydrolyzed wheat protein copolymer, biotinoyl tripeptide 1, isododecane, caprylyl glycol, dicaprylyl carbonate, fragrance parfum, disodium edta, citronellol, citral, limonene, benzyl benzoate, hydroxycitronellal, hexyl cinnamal, linalool, tocopherol, potassium sorbate, phenoxyethanol all bumble and bumble products are free from parabens, phthalates, mineral oils, and formaldehyde'. '.strtoupper('b')umble and bumble is also a cruelty free brand, never tested on animals.