The dream coat supernatural spray eliminates frizz and counteracts the effect of humidity on the hair. It is lightweight and long lasting with effects that persist for up to 3 4 shampoos. The result is a high gloss and incredibly smooth finish. Color wow is a cruelty free brand. This product is suitable for vegans. To use apply after shampoo and conditioner. Divide the damp hair into sections and apply. Blow dry the hair to activate. For best results use again after 3 4 shampoos.