New excellence, the leading protection hair colour has been transformed. Experience triple care crème colour an advanced technology, enriched with 3 ingredientspro keratin excellence crème revitalises colour. Hair feels stronger.ceramide enriched with ceramide, a replica of hair's natural cement, leaves the hair looking smoother and feeling protected.collagen known for its firming properties collagen infused excellence crème leaves hair feeling replenished.the resultstronger feeling hair, 85% less breakage from brushing.hair feels silky soft.rich long lasting colour.100% grey coveragebecause you deserve excellenceinstrumental test natural hair coloured with excellence vs. Natural hair after shampoo.ac nielsen value sales jan dec 2010.