Fudge's most powerful violet toning shampoo that also repairs damage in just one wash. Be your whitest, brightest blonde! Erase damage and unwanted yellow tones in 1 wash. This dual force shampoo contains fudge's max strength violet micro pigments that instantly knocks out brassy tones, whilst their unique opti plex technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage, as well as weightlessly smoothing the cuticle. To use apply to wet hair, lather evenly and leave in for up to 5 minutes. Rinse well, then finish with fudge clean blonde damage rewind violet toning conditioner. Avoid contact with skin and other absorbent material, if possible use gloves as staining can occur.