The fudge professional styling hair gum ensures controlled, tame and slick styles are now fully accessible and easy to create'. '.strtoupper('l')ending itself to a variety of looks, this fibrous hair gel boasts long lasting wear and extreme hold, designed to fix and fortify longer hair types or to manage shorter styles'. '.strtoupper('r')eplete with strengthening and volumising properties, the gel utilises styling polymers to increase resilience and durability, ensuring maximum hold to help set the hair firmly in place'. '.strtoupper('t')he silicone free formula is ideal for creating a slick, spiky or wet look appearance, setting strands with a simple high shine finish'. '.strtoupper('q')uick and easy to apply, this product won’t weigh locks down with an oily or uncomfortable sticky residue, helping to secure the hair with reliable hold as it creates effortless shape, definition and control.