Enhance the radiance of your blonde hair with joico's blonde life brightening shampoo, a neutralising and moisturising shampoo created specifically for bleached, double processed or high lifted blonde hair'. '.strtoupper('c')ompletely sulphate free, the illuminating shampoo works into a velvety lather to expertly lift away dirt and impurities anionic surfactant molecules capture dirt and oil and rinse them away to leave hair sleek, shiny and refreshed'. '.strtoupper('p')romoting healthier, shinier looking hair, the shampoo helps to banish brassy tones and restore optimal ph level'. '.strtoupper('i')ts nourishing formula harnesses polynesian and tahitian tamanu and manoi oils to hydrate, fight frizz and enhance shine for gleaming, light reflecting locks'. '.strtoupper('h')air is left feeling smooth with improved glide and radiance'. '.strtoupper('s')uitable for any bleached, double processed, or high lifted blonde hair'. '.strtoupper('s')ulphate free.