Help maintain bright, healthy tresses in between salon visits with the joico blonde life violet shampoo. This brass neutralising formula works to counteract undesirable yellow tones to keep your locks looking icy and clean with a brilliant shine. The rich lather gently cleanses the hair of impurities, product build up and excess oils, while depositing violet pigments to keep your colour looking fresh. Monoi and tamanu oils help to fight frizz and nourish the hair to leave your locks looking glossy, creating a protective layer to help defend against the impact of environmental damage. Arginine works to strengthen the hair, replenishing the naturally occurring amino acid to help preserve structure, essential for those who colour treat their hair. This innovative formula boasts smart release technology, continually releasing rosehip oil, arginine and keratin to help protect the hair from the effects of daily styling.