The colorful anti fade collection by joico provides the hair with shine, strength and protection from colour fading elements, it promotes lasting vibrancy and helps you to keep your true hair colour for longer. This hydrating, daily conditioner infuses hair strands with softness and shine while coating the hair with true protection against colour fade. Instantly detangles and nourishes colour treated hair protects hair and reduces breakage by over 70% sls sles sulfates sodium lauryl sodium laureth sulfate when using colorful shampoo and conditioner against combing breakage on damaged hair vs a non conditioner shampoo camelia oil stocked with essential omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair. Pomegranate fruit extract exceptionally rich in tannins and fade fighting super antioxidants, helps joico colourful protect the longevity of hair colour. Smartreleasetm technology the one of a kind liposome delivery system, packs a punch continuously releasing rosehip oil, arginine, and keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling. To use apply to clean, damp hair. Leave in 1 minute and rinse.