Quench dry hair with the joico moisture recovery moisturizing shampoo'. '.strtoupper('t')his intensely hydrating shampoo has been specially formulated to moisturise thick, coarse or dry hair types, in order to improve manageability and softness'. '.strtoupper('t')he rich and luxurious formula helps to restore smoothness and elasticity to dehydrated hair by replenishing lost moisture'. '.strtoupper('t')he gentle formula cleanses the hair of product build up, excess oil and impurities without stripping the hair of its natural moisture'. '.strtoupper('a') hydramine sea complex combines natural moisturising elements from the ocean including sea kelp, seawater nutrients and brown algae to restore the hair’s hydrolipidic barrier and prevent dehydration'. '.strtoupper('t')o ensure that your hair is provided with lasting hydration, smartrelease technology helps to strengthen and repair, utilising a one of a kind liposome delivery system to continually release rosehip oil, arginine and keratin'. '.strtoupper('d')iscover smoother, softer and stronger hair with this professional quality shampoo.