Keracare 1st lather shampoo a deep cleansing shampoo specifically designed for use prior to detangling shampoos. Produces a rich cleansing lather with the first sudsing. Effectively cleanses hair of built up oils, dirt and styling products without stripping the hair of natural oils. Prepares the hair to absorb the conditioners during a second sudsing with a quality conditioning detangling shampoo such as keracare hydrating detangling shampoo. Very economical to use. Directions of use wet hair thoroughly, rub shampoo between palms and gently massage into hair. Work up into a lather then rinse and repeat.