Keracare 1st lather shampoo a deep cleansing shampoo specifically designed for use prior to detangling shampoos'. '.strtoupper('p')roduces a rich cleansing lather with the first sudsing'. '.strtoupper('e')ffectively cleanses hair of built up oils, dirt and styling products without stripping the hair of natural oils'. '.strtoupper('p')repares the hair to absorb the conditioners during a second sudsing with a quality conditioning detangling shampoo such as keracare hydrating detangling shampoo'. '.strtoupper('v')ery economical to use'. '.strtoupper('d')irections of use wet hair thoroughly, rub shampoo between palms and gently massage into hair'. '.strtoupper('w')ork up into a lather then rinse and repeat.