Parisian haircare brand kérastase’s new genesis range caters to weak, distressed locks prone to hair fall caused by breakage. Combining a comprehensive regime of three treatments to cleanse, condition, protect and strengthen, the products unleash a powerful cocktail of ingredients and technologies engineered to fortify and nourish brittle tresses by reinforcing the hair fibre. Regain that head turning mane that’s resilient, healthy and silky smooth. Aimed at normal to oily hair types. The set contains genesis bain hydra fortifiant shampoo 250ml a shampoo specially formulated for those that suffer from weak hair, that helps to strengthen your strands for a healthier appearance. Working to prevent breakage and falling, locks will seem smoother and fuller with up to 80.9% fewer strands being broken and lost. Added ginger root, aquaxyl and edelweiss native cells help to gently cleanse away dirt and build ups whilst encouraging fibres to resist physical damage and tearing. Keeping your scalp clear and feeling healthier, the shampoo provides you with the ideal environment to nurture a shiny head of hair. Genesis fondant reinforcateur conditioner 200ml an anti fall, strengthening conditioner is enriched with ginger root and edelweiss native cells, reinforcing your hair’s natural resistance to hair fall. A powerful blend of ingredients help to reduce hair fall by up to 97.7%, leaving locks stronger and softer. Genesis defense thermique treatment 150ml a protective, nourishing product that locks in that enviable healthy appearance. Whether your strands are weak or fall easily, the treatment means your blow drying causes less damage thanks to its protective heat shield. With aquaxyl, edelweiss native cells and ginger root, your hair will receive a burst of up to 88% hydration for a frizz free look for up to 24 hours. Lightweight, the treatment doesn’t weigh down your strands, keeping your mane full bodied with plenty of volume. Hair will be more manageable with fewer tangles, making brushing easier and less likely to cause breakage.