A great all round strengthening, cleansing and thickening shampoo for hair that feels weak, thin and fragile.. Hair diagnosis. Individual hair has a life cycle of 2 to 6 years and renews itself throughout life. It is therefore normal to lose between 100 and 200 hairs per day depending on the season. Beyond that, hair loss is abnormal and should be addressed with a treatment adapted to each case.. Thinning hair results from a particular event or a dysregulation of the hair cycle due to hereditary or hormonal factors. In each case, the hair fiber and anchor weaken. Day after day, the hair looks sparse, the scalp becomes visible and the hair becomes thinner from the root.. It becomes necessary to fortify them with an adapted treatment in order to slow down their loss and stimulate their growth.. Why we love it. Fortify shampoo comes as a targeted hair loss treatment complement by bringing all the essential elements to hair vitality thanks to the botanical benefits of guarana, which strengthens the fibre, energizes the scalp and stimulates growth. Also enriched with ricinus extract, it improves circulation in the scalp to create a favourable environment for hair growth. Day after day, the hair is stronger, more resistant.. Fortify shampoo enables to fortify fragile hair et completes the action of the targeted anti hair loss treatment.. Foritfy shampoo contains 93% naturally derived ingredients. Its vegan formula is sulphate free and silicone free.. Principal natural active ingredients. Guarana energises, strengthens the fibre and stimulates growth. Ricinus extract improves blood circulation in the scalp and activates hair growth.. Texture. Transparent gel. Fragrance. Fresh mint with light lemon notes. Directions of use. Apply shampoo to wet hair, spread evenly. Massage in with your fingertips. Rinse. In case of contact with the eyes, rinse.