Vitamino color shampoo is l'oreal's number 1 shampoo for coloured hair'. '.strtoupper('t')his lightweight professional shampoo is designed to make your colour last longer, for up to 8 weeks'. '.strtoupper('t')he professional formula contains resveratrol, a powerful anti oxidant inspired by skincare'. '.strtoupper('h')air colour appears brighter, more radiant and shiny and hair feels lighter, more manageable and soft to touch'. '.strtoupper('r')esults colour protection from fading x6 more shine 8 weeks against colour fading to use apply a coin size amount to wet hair and lather'. '.strtoupper('r')inse and repeat if necessary.