Prevent curly or wavy hair from losing its definition with moroccanoil curl defining cream'. '.strtoupper('t')he intensely conditioning formula features advanced heat activated technology that uses a curl memory factor that helps to keep curls under control'. '.strtoupper('n')ourishing argan oil and proteins help to condition your hair, so curls stay soft, smooth and free from frizz'. '.strtoupper('r')estoring bounce, moroccanoil curl defining cream is perfect for keeping your curls in place all day long'. '.strtoupper('d')irections apply a generous amount to towel dried hair'. '.strtoupper('u')se a diffuser to activate curls, or let it dry naturally for a softer look refresh curls throughout the day by applying one pump as and when needed use heat styling tools to define and shape curls key ingredients argan oil moroccanoil's signature ingredient'. '.strtoupper('o')nly found growing in southwest morocco, this powerful antioxidant and uv protector is rich in vitamins that help to strengthen the hair and increase its elasticity.