Fight brassiness in blonde, lightened brunette and white grey hair with this sulphate free purple shampoo. Featuring deep violet pigments to counteract unwanted yellow and orange tones, this professional strength tone correcting shampoo helps you maintain your ideal hair colour between salon appointments. The gentle, colour safe formula cleanses without drying and contains arganidtm to help repair hair from the inside out. Arganidtm technology positively charged micro capsules are attracted to the negatively charged hair fibre, infusing the antioxidant powers of argan oil into the cortex of the hair while simultaneously helping to repair and seal the cuticle. Violet pigments impart colour and visual effect, enhancing depth, dimension and providing a natural looking. These rich, iridescent pigments also have a satin lustre and superior coverage properties. To use massage through wet hair and scalp. Leave on for 3 5 minutes. Rinse well. Follow with your favourite moroccanoil conditioner.