Achieve effortlessly undone locks with the ouai matte pomade a pliable hair styling wax that adds instant texture and definition'. '.strtoupper('i')deal for sculpting both long and short styles, the creamy formula is fortified with kaolin clay for maximum staying power as well as beeswax to boost volume levels'. '.strtoupper('t')he addition of ouai’s proprietary smart technology complex infuses hair with amino acids and keratin to strengthen and protect each strand, while the signature scent of italian lemon and jasmine ensures hair smells addictively fresh'. '.strtoupper('p')erfect for tousled curls and messy up dos, the finishing paste breathes new life into flat, limp and lacklustre tresses, also helping to absorb excess oils and sleek back frizz'. '.strtoupper('f')ree from parabens'. '.strtoupper('n')o animal testing.