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A rich, nourishing treat for your lustrous mane, the ouai thick hair shampoo is specially formulated to deliver the right care for the thickest of hair types'. '.strtoupper('c')leansing away dirt and build ups, the shampoo effectively cleans your scalp and strands without stripping away natural oils, resulting in a comfortable, irritation free finish'. '.strtoupper('m')oisturising and hydrating, the shampoo helps to reduce dryness and frizz for a sleeker, smoother look thanks to avocado oil and shea butter that coat hair to stop water loss for longer'. '.strtoupper('s')trengthening hydrolysed keratin means locks will be less prone to breakage during brushing and styling while marshmallow root, sourced from africa, acts as a natural emollient to detangle and prevent knots, delivering each strand with enough slip to move freely'. '.strtoupper('f')inished with an uplifting floral scent, the shampoo blends together orange, magnolia, jasmine and peony resting on a base of musk and orris to leave hair delicately scented.