What it does transform your routine with shiner, bouncier, healthier looking hair'. '.strtoupper('h')ow it works infused with organic, cold pressed argan oil and succulent aloe vera, it gently cleanses hair and scalp with a refreshing lather'. '.strtoupper('d')irections apply a small amount'. '.strtoupper('m')assage'. '.strtoupper('r')inse'. '.strtoupper('f')ollow with conditioner'. '.strtoupper('a')dded bonus handcrafted with sustainably sourced ingredients of 83% natural origin that deliver professional results in recyclable, bio based packaging made from sugarcane, it's a daily glow up that's both clean and green'. '.strtoupper('v')egan cruelty free colour safe gluten free sulphate free paraben free mineral oil free phthalate free the bio based packaging is 90% derived from sustainably and ethically harvested sugarcane, which helps reduce the harmful greenhouse gas emissions that contribute to climate change'. '.strtoupper('p')lus, the bottles are 100% recyclable and feature a low profile cap that uses 46% less plastic than the standard paul mitchell cap.