'gently cleanse your tresses while unlocking salon worthy volume with the philip kingsley body building weightless shampoo for fine hair.' kate, escentual beauty team'. '.strtoupper('w')hy you'll love the philip kingsley body building shampoo thickening shampoo for fine, flat and flyaway prone hair'. '.strtoupper('g')ently cleansing hair wash suitable for everyday use'. '.strtoupper('v')olumises limp locks using keratin for easy to style results'. '.strtoupper('f')eatures a cruelty free formula'. '.strtoupper('w')hat you need to know designed for all genders, the body building shampoo is the solution to all your hair care woes'. '.strtoupper('i')t's packed full of volumising ingredients that have each been carefully selected by philip kingsley's trichologists experts in hair to reveal show stopping body and bounce'. '.strtoupper('t')he stars of the show are keratin proteins, which work to strengthen your hair and improve its overall fullness while copolymers and natural cellulose work backstage to control flyaways and static while plumping and thickening the texture of fine strands'. '.strtoupper('w')hy it's escentual there's a reason why the gel textured weightless shampoo has the words 'body building' in its title designed to give you movie star volume, the everyday hair wash leaves your hair looking fuller and thicker all day long'. '.strtoupper('b')ut it doesn't just add body to your locks, it also encourages a natural looking bounce and healthy shine for hair that's easy to manage and style'. '.strtoupper('e')verything about this cruelty free shampoo showcases philip kinglsey's hair care expertise from its sweetly delicate scent, to its rich lathering texture, to its powerhouse formula'. '.strtoupper('a')nd let's just say, the results explain why this is one of philip kinglsey's top rated hair care products'. '.strtoupper('t')he best way to use it apply to wet hair and lather, gently kneading the scalp for 60 seconds'. '.strtoupper('r')inse well and repeat if necessary before following up with your favourite philip kingsley conditioner'. '.strtoupper('t')he sustainable side the body building weightless shampoo uses renewable bioplastic packaging, so it can be popped in the recycling once finished'. '.strtoupper('v')alues paraben free, sulphate free, gluten free, cruelty free.