Benefits adds brightness and shine to grey and brassy blonde hair hair texture coarse, fine, medium, naturally coiled curls this vegan friendly conditioner has been formulated with optical brighteners and violet hues to reduce the appearance of discolouration'. '.strtoupper('i')t delivers reflective shine and a brighter appearance, whilst hydrolysed wheat protein helps to strengthen hair strands improving gloss, shine and moisture retention'. '.strtoupper('s')pecifically formulated for brightening brassy blonde and dull grey hair dramatically enhances shine and makes hair glossy reduces yellow brassy tones without staining anti static conditioning agents provide control and manageability plus, unlike some violet conditioners, it does not leave behind purple tones or stain the hair'. '.strtoupper('s')o, it helps highlights to stay looking fresher for longer and makes hair appear smoother with less static and flyaways'. '.strtoupper('i')t also has a calming and soothing lavender fragrance and is gentle enough for daily use'. '.strtoupper('t')o use after shampooing, gently work philip kingsley's pure silver purple conditioner into your hair, particularly your mid lengths and ends'. '.strtoupper('r')inse well and follow up with the appropriate philip kingsley's scalp toner'. '.strtoupper('p')hilip kingsley's bottles and tubes are crafted from either sugarcane bioplastic or post consumer recycled pcr plastic'. '.strtoupper('s')ugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process'. '.strtoupper('p')cr plastic reuses single use plastics such as drinks bottles and packaging which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution'. '.strtoupper('i')t also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.