An intensive pre shampoo treatment, philip kingsley elasticizer is the perfect remedy for dry, damaged and unruly hair. Wonderfully nourishing, it improves elasticity, shine and bounce, leaving your hair looking full of health and vitality. Origianally created for audrey hepburn, it also provides uv protection to prolong the life of coloured hair. Fragrance free, this fabulous multi tasker will give you visible results from the first application. Directions of use apply a small amount to damp hair before shampooing. Work into hair with your fingertips. Rinse well. Follow with shampoo and conditioner. For fine and medium hair, apply sparingly to mid lengths and ends once or twice a month. For coarse, wavy and thick hair, use more generously once a week. Please note do not use three days before or three days after chemical processing.