An intensive pre shampoo treatment, philip kingsley elasticizer is the perfect remedy for dry, damaged and unruly hair'. '.strtoupper('w')onderfully nourishing, it improves elasticity, shine and bounce, leaving your hair looking full of health and vitality'. '.strtoupper('o')rigianally created for audrey hepburn, it also provides uv protection to prolong the life of coloured hair'. '.strtoupper('f')ragrance free, this fabulous multi tasker will give you visible results from the first application'. '.strtoupper('d')irections of use apply a small amount to damp hair before shampooing'. '.strtoupper('w')ork into hair with your fingertips'. '.strtoupper('r')inse well'. '.strtoupper('f')ollow with shampoo and conditioner'. '.strtoupper('f')or fine and medium hair, apply sparingly to mid lengths and ends once or twice a month'. '.strtoupper('f')or coarse, wavy and thick hair, use more generously once a week'. '.strtoupper('p')lease note do not use three days before or three days after chemical processing.