Gently cleanse and refresh with the philip kingsley flaky itchy scalp shampoo a gentle yet effective formula that helps to relieve itching and irritation for long lasting comfort'. '.strtoupper('m')ild enough for daily use, the anti dandruff shampoo eliminates flaking and build up, whilst soothing the scalp and leaving hair feeling soft, shiny and manageable from root to tip'. '.strtoupper('t')he formula is armed with anti microbial piroctone olamine, which works to relieve your scalp while clearing it of stubborn flakes and skin cell build up'. '.strtoupper('t')he gentle formula soothes dryness and irritation, and restores the scalp's microflora balance without stripping or drying hair'. '.strtoupper('s')oothe and calm your scalp with this refreshing apple scented shampoo'. '.strtoupper('s')uitable for vegetarians and vegans.