Refresh dull, brassy, yellow blonde or grey hair with the philip kinsley pure blonde silver brightening daily shampoo, a vegan formula that reduces discolouration'. '.strtoupper('d')arcey, escentual beauty team.'. '.strtoupper('w')hy you'll love the philip kingsley pure blonde silver shampoo'. '.strtoupper('b')rightening shampoo for silver, grey and blonde hair.'. '.strtoupper('e')nhances shine and keeps hair glossy.'. '.strtoupper('t')ones yellow hair and neutralises brassy tones without staining.'. '.strtoupper('c')alming and soothing lavender aroma.'. '.strtoupper('v')egan.'. '.strtoupper('w')hat you need to know'. '.strtoupper('t')he pure blonde silver shampoo has been specifically formulated for brightening silver, grey or blonde hair'. '.strtoupper('t')he trichologists at philip kingsley formulated the daily shampoo, which contains optical brighteners and violet hues to reduce discolouration and neutralise brassy tones'. '.strtoupper('i')ts vegan and cruelty free formula revives dull and brassy hair for a reflective and brighter appearance'. '.strtoupper('a')dded ethylhexyglycerin delivers a moisture boost to your hair, but that's not all'! '.strtoupper('i')t also keeps your blonde and silver highlights fresher for longer by boosting softness, shine and manageability.'. '.strtoupper('w')hy it's escentual'. '.strtoupper('i')f you've used silver shampoo's before they may have deposited purple tones or stained your hair'. '.strtoupper('t')hat's where the philip kingsley pure blonde silver shampoo is different'! '.strtoupper('i')t has a transparent subtle purple colour that tones yellow hair without staining'. '.strtoupper('t')he daily shampoo offers a sensory cleanse with its calming and soothing lavender scent and gentle formula suitable for everyday use'. '.strtoupper('p')lus, the bottle is easy to use, whether you choose the 250ml and its targeted applicator or the 1000ml pump design.'. '.strtoupper('t')he best way to use it'. '.strtoupper('a')pply the pure blonde siver daily shampoo to wet hair and lather well by gently massaging the scalp for 60 seconds'. '.strtoupper('r')inse and repeat if needed'. '.strtoupper('f')ollow with your conditioner.'. '.strtoupper('t')he sustainable side'. '.strtoupper('t')he pure blonde silver brightening shampoo bottle is 100% renewable and recyclable bioplastic'. '.strtoupper('i')t's also co2 negative and 100% recyclable.'. '.strtoupper('v')alues'. '.strtoupper('v')egan'. '.strtoupper('c')ruelty free.