Benefits refreshes, soothes and comforts the scalp hair texture coarse, fine, medium, naturally coiled curls philip kingsley's multi award winning flaky itchy scalp shampoo is based on the clarifying shampoo formula that their trichologists originally created for oscar winning actor sir laurence olivier'. '.strtoupper('f')laky itchy scalp shampoo is one of philip kingsley's most popular products, and their best shampoo for dandruff'. '.strtoupper('e')xtremely soothing, with a fresh apple fragrance, it relieves scalp irritation while clearing flakiness and build up'. '.strtoupper('i')t is mild enough for daily use, and and will leave your hair shiny and manageable'. '.strtoupper('f')laky itchy scalp shampoo's exceptional ingredients include lauryl betaine, which cleanses without redness or irritation and anti microbial piroctone olamine, which helps relieve flaking and itching'. '.strtoupper('u')nlike other anti dandruff shampoos, this one won't dry out your hair or strip it of colour'. '.strtoupper('u')se it as your main shampoo, or in conjunction with the recommended shampoo for your hair texture, for an occasional deeper cleanse'. '.strtoupper('h')ighly effective cleansing and clarifying anti dandruff shampoo relieves common scalp concerns, like itchy, irritated scalps clears flaking and oil build up safe for colour treated hair and gentle enough for daily regular use'. '.strtoupper('t')o use use daily until your scalp is clear, and thereafter at regular intervals, as required'. '.strtoupper('a')pply to wet hair and lather well with a gentle kneading of the scalp for 60 seconds'. '.strtoupper('r')inse and repeat, if necessary'. '.strtoupper('f')ollow up with the appropriate philip kingsley conditioner and scalp toner for flaky itchy scalps'. '.strtoupper('p')hilip kingsley's bottles and tubes are crafted from either sugarcane bioplastic or post consumer recycled pcr plastic'. '.strtoupper('s')ugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process'. '.strtoupper('p')cr plastic reuses single use plastics such as drinks bottles and packaging which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution'. '.strtoupper('i')t also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.