Benefits clarifies and hydrates brassy blonde hair. Hair texture coarse, fine, medium, naturally coiled curls pure blonde booster shampoo clarifies and hydrates brassy blonde hair instantly neutralising brassiness and cooling warm tones to leave hair looking radiant and clarified. Creates a high shine, glossy finish anti frizz properties to reduce static and smooth the cuticle ultra conditioning to use first, use your regular shampoo to ensure hair is clean and free from product build up. Rinse well and apply pure blonde booster shampoo, massaging gently into the hair for 60 seconds. Rinse thoroughly. Follow with philip kingsley's colour correcting mask for optimum results. Use once per week. All hair will react differently, so test a small section of your lightest hair before first use. Wait at least two weeks after having hair coloured, bleached or permed before using. Philip kingsley's bottles and tubes are crafted from either sugarcane bioplastic or post consumer recycled pcr plastic. Sugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process. Pcr plastic reuses single use plastics such as drinks bottles and packaging which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution. It also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.