Bond builder restructuring treatment works beneath the surface of the hair, reinforcing existing bonds and rebuilding broken ones. By strengthening the hair from the inside out, this intensive treatment leaves heavily processed strands stronger and smoother, with a visible reduction in damage and breakage. To use before shampooing, thoroughly wet hair and apply in sections. Leave for 10 20 minutes the longer the better. Rinse well and follow with shampoo and conditioner. Finer hair textures should double shampoo to remove all product. For best results use at least once a week. For damaged and dry hair, use alongside elasticizer. Philip kingsley's bottles and tubes are crafted from either sugarcane bioplastic or post consumer recycled pcr plastic. Sugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process. Pcr plastic reuses single use plastics such as drinks bottles and packaging which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution. It also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources.