Benefits strengthens, repairs and hydrates'. '.strtoupper('a')dds elasticity and bounce to fine, medium and coarse hair hair texture coarse, fine, medium, naturally coiled curls philip kingsley's multi award winning moisturising hair mask which deeply nourishes all hair types'. '.strtoupper('s')uper conditioning pre shampoo hair mask treatment delivers elasticity, manageability, bounce and shine to all hair textures'. '.strtoupper('f')requent use leaves hair stronger and healthier looking with less breakage'. '.strtoupper('t')he elasticizer is philip kingsley's original cult product'. '.strtoupper('t')hey designed it for audrey hepburn, to give her that movie star bounce and shine she was missing after weeks of styling on set'. '.strtoupper('i')t is still philip kingsley's best selling dry or damaged hair treatment today'. '.strtoupper('y')ou can even use it as an overnight conditioner to treat very dry, brittle or damaged hair, especially from bleaching and colouring and as an intensive anti frizz treatment'. '.strtoupper('t')he elasticizer was the world's first deep conditioning pre shampoo mask, and it is full of genuinely effective ingredients like castor oil and hydrolysed elastin that rehydrate your hair'. '.strtoupper('i')t is suitable for all hair types including afro caribbean, coarse and fine and will give your hair added strength and elasticity to protect it from everyday threats like brushing and heat styling'. '.strtoupper('p')lus, it gives you that all important feel good factor'. '.strtoupper('p')araben and fragrance free formulation'. '.strtoupper('i')f you want to know the science behind it, here are the key ingredients hydrolysed elastin a protein that penetrates your hair shaft and increases its elasticity without weighing your hair down'. '.strtoupper('e')lasticity is what gives your hair stretch and strength, so it will break less'. '.strtoupper('c')astor oil has the amazing hair health benefit of helping to lock in moisture'. '.strtoupper('o')live oil high in vitamin e and essential fatty acids which moisturise and make your hair look shiny and healthy'. '.strtoupper('n')ot just great for salad dressing'. '.strtoupper('g')lycerin this helps your hair to retain moisture, which makes the effects last longer'. '.strtoupper('t')o use apply before shampooing'. '.strtoupper('d')ampen your hair with water and liberally apply elasticizer in sections to your mid lengths and ends'. '.strtoupper('n')ow cover your hair with a shower cap or your best cosy towel'. '.strtoupper('t')he heat created helps open your hair's cuticles, so they can properly absorb the nutrients'. '.strtoupper('l')eave for a minimum of 20 minutes enough time to enjoy a cup of tea, and maybe a chocolate or two'. '.strtoupper('t')here is no maximum time, you can even sleep in elasticizer if you like to multi task as you dream'. '.strtoupper('r')inse thoroughly then shampoo and condition as normal those with fine hair should shampoo twice'. '.strtoupper('s')uitable for use on coloured hair'. '.strtoupper('n')ote do not use elasticizer 72 hours before or after dying your hair, as it may affect how the colour takes during this period only'. '.strtoupper('i')ngredients aqua water, ricinus communis castor seed oil, glycerin, propylene glycol, cetearyl alcohol, ethylhexyl dimethyl paba, olea europaea olive fruit oil, cetrimonium chloride, amodimethicone, phenoxyethanol, guar hydroxypropyltrimonium chloride, ethylhexylglycerin, hydrolysed elastin, trideceth 12, sodium benzoate, citric acid'. '.strtoupper('p')hilip kingsley's bottles and tubes are crafted from either sugarcane bioplastic or post consumer recycled pcr plastic'. '.strtoupper('s')ugarcane bioplastic is the first plastic ever made from a fully renewable origin, and, even better than this, to make it they actually reduce the world's carbon in the process'. '.strtoupper('p')cr plastic reuses single use plastics such as drinks bottles and packaging which would otherwise be disposed of in landfill sites, greatly reducing landfill waste and plastic pollution'. '.strtoupper('i')t also uses less energy and fossil fuels, protecting the environment from excess pollution, greenhouse gas emissions, and overuse of resources'. '.strtoupper('p')lease note due to philip kingsley packaging updates this product may come without a pump.